Mason Jar Marketing recommended a 2-Week Marketing Refresh to update the organization’s website and create social media pages. Additionally, with an ongoing relationship, Sustain Hudson requested supplemental materials: press releases, membership commitment forms and website updates.

Sustain Hudson’s website was designed and launched, their Facebook page was refreshed, and their Instagram page created all in 2-weeks. Through collaboration with the initiative’s key leadership along with other leaders under the Sustain Hudson umbrella, a current, content-rich website included photography and a nod to the initiative’s participants. The intuitive navigation was built to lead the user through each initiative and most importantly provide a call to action to boost membership. 

Through Mason Jar Marketing’s connections and resources, a pro bono, 4.5-minute feature was secured, taped, edited and played on the video channel The Hudson Show. A press release was also written to prompt a feature in the St. Croix Valley Magazine.

At the start of the relationship with Sustain Hudson, 8 local businesses had committed to the initiative. To date, 26 businesses have joined the force. Social media followers increased over 350% in 6 months on each of the channels. Website visits have month to month increases of over 190%. The Hudson Show episode resulted in nearly a $2000 savings.