Mason Jar Marketing recommended an ongoing relationship with the implemention of a yearly marketing plan. Daily, weekly, monthly, quarterly and annual projects, benchmarks and checkpoints are set to assure goals are met. Weekly check-ins with key leadership assure the plan’s objectives are on task and are met. Through this ongoing relationship, NuSource benefits from consistent market presence and a comprehensive creative team. 

Executing this marketing plan assures that objectives are met on time and on budget. Examples of plan tasks are: 

Quarterly

• Press releases and blog articles written

• Case Studies researched and written

• Proposal platform managed 

Annually

• Review current annual plan

• Reflect on accomplishments

• Finalize theme for upcoming year

• Create a plan to accomplish objectives

In 2019, all marketing objectives were achieved including: a website redesign, new pitch decks and partner case story video. Within the first month of the launch of their new website, they experienced over a 1,500% increase in traffic to their site. Additionally, NuSource was recognized by their key international vendor in two ways: 

• Brand Champion Award for representing their vendor’s brand better than any other partner

• NuSource President asked to serve on board

Also, NuSource secured $14 million of business for the upcoming year prior to January 1, meeting their 2020 goal.