IRSG

2-WEEK REFRESH

Situation

 

IRSG understood the value of marketing but as an association of professionals from around the country, their focus was to create an educational and collaborative forum and they needed a marketing partner to multiply their impact. 

IRSG aspired to increase brand awareness and change their customers' perceptions. 

Project Objectives

  • Increase professionalism of organization

  • Reach more attendees

  • Increase attendees from 125 to 150

  • Visual confirmation that they are a viable trade organization

Solution

 

Mason Jar breathed new life into the organization by suggesting a new word to represent 'S' in IRSG. The name change from Study to Synergy transformed the professionalism of their organization and set the tone for their deliverables. 

The relationship with IRSG continues annually with each conference. Marketing materials along with website images and messaging are updated to reflect their current theme. Having brand knowledge and access to brand assets are an added efficiency in this ongoing relationship with Mason Jar.

In just 2-weeks, IRSG’s responsive website went live and their marketing deliverables were completed. 

Deliverables Included:

Redesigned Logo

Responsive Website

Print and Digital versions of:

  • Brand guidelines

  • Conference invitation

  • Conference PPT

  • Letterhead

  • LinkedIn page

  • Membership brochure

  • Membership application

  • Scholarship application

  • Sponsorship prospectus

Success

 

The impact of IRSG's marketing refresh far exceeded their conference expectations. In the first year, they experienced a:

  • 20% increase in attendees.

  • 23% increase in sponsorship dollars.

  • 25% increase in membership.

  • 40% increase in membership interest.

IRSG continues to experience success each year with our ongoing relationship. Examples are:

  • Group membership is at maximum capacity and there is a waitlist. 

  • Sponsorship process is selective. 

  • Sponsorship income has significantly increased.