DevryBV Sustainable Strategies

BRANDING

Situation

 

DevryBV Sustainable Strategies leverages a sophisticated global network to support businesses in designing, implementing and executing an integrated global business strategy by maximizing the power of government relations, issues management and stakeholder engagement, strategic communications, corporate responsibility, sustainability, and brand positioning.

Prepared to launch, DevryBV Sustainable Strategies wanted to legitimize their organization in the international marketplace. As an award-winning, prominent voice, DevryBV desired a bold, sophisticated and educated presence with strong SEO. Clear, concise and understandable messaging and courageous design was critical.   

Solution

 

Mason Jar Marketing recommended a comprehensive plan that would propel DevryBV Sustainable Strategies into the marketplace. This not only included brand assets, but also a website with fresh design and clean messaging that would house resources, blog and speaking engagement videos.    

Mason Jar Marketing’s V3 Protocol kept DevryBV Sustainable Strategies’ project laser-focused and on-time. All assets delivered in 3 months.

Deliverables included:

  • Responsive website

  • URL acquisition

  • Social media headers

  • Professional photography

  • Slide deck Template

  • Logo

  • Brand guidelines

  • Messaging framework

  • Business card

  • Letterhead

Success

 

The second month after website launch, DevryBV Sustainable Strategies Google Search keywords impressions increased 289.7%. Knowing traffic to the website continues to increase, DevryBV Sustainable Strategies has a helpful tool to secure new business.