AmTech Ingredients
2-WEEK REFRESH
Situation
AmTech Ingredients is a manufacturer of powdered specialty food ingredients serving markets worldwide. They have a proprietary line of sweeteners, condiments, specialty, nondairy creamers and powdered vegetable shortenings and offer samples to clients and potential clients through their website.
AmTech’s product line was expanding, but their website was not able to keep up with sample requests – a main source of new business. Website users were experiencing lagging performance, inefficient forms, unsecured pages and broken links – all resulting in missed opportunities for AmTech.
Solution
Mason Jar Marketing recommended a 2-Week Marketing Refresh to update AmTech’s website. The proposed site would meet two main goals: 1. Users request samples through a simple, intuitive form, and 2. The data stored securely so that AmTech could integrate with their in-house CRM. The website would follow brand standards and enhance their presence in the industry in a professional, sophisticated way.
The 2-Week Marketing Refresh was an excellent fit for AmTech’s website that assured an SSL, storage and tracking of sample requests, SEO and optimized, responsive design.
Success
AmTech’s new website increased their sample request traffic, increasing their client base. Also, an industry average of 6.5%* conversion rate was blown out of the water with AmTech’s conversion rate of 21%.
Having a pulse on their brand and needs, Mason Jar Marketing’s relationship has continued with AmTech. Supplemental marketing materials such as sell sheets, ads, email design have helped AmTech’s business thrive.
* Source: Leighton Interactive